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Law Firm Search Engine Ranking & Reciprocal Linking
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights
reserved.
This material is subject to copyright and any unauthorized use, copying
or mirroring is prohibited.
The popularity of your law firm’s site is an important feature the
search engines consider when listing useful sites in response to a
search. Search engines will weave through a website, and store pertinent
information about that site, including the links to other websites.
The larger amount websites it finds with your URL in the code, the
higher your site popularity is rated. This is not something you can
easily maintain, and for some nearly impossible.
Search engines are still the top effective means of Internet legal site
promotion.
True law firm reciprocal links will have a direct result on your law
firm’s web site.
Your Law Site Must Grow In PopularityReciprocal link exchanges are a
mutual agreement between one site owner and another, whereby owner 1
puts owner 2's site URL on his website, and in exchange owner 2 will {{display|convey|exhibit|show}
owner 1's site on his.
According to search engine optimization experts, follow 2 easy rules
when considering trading links.....
An outgoing link is like a vote for another website. Have too many links
and the value of the vote decreases. Search engines recommend a maximum
of 20 outgoing links per webpage in order to 'pass PageRank' to the link
advertisers.
•RULE #2 Your link must be on a webpage editorially applicable to your
website.
Too many webmasters make the mistake of swapping links based solely on
PageRank. The real number one cireta really should be a similar themed
site. Search engines will immediately recognize your link is out of
context if you do not follow this rule. Instead of helping your ranking,
out of theme links will decrease your standings. Legal sites should only
trade links with other legal or legal related web sites.
Below are incoming link graphs for our San Diego lawyers directory and
our Los Angeles – Orange County lawyers directory.. As you will see, it
takes large amounts of links to be on page one of the search engines.
A basic way to start or increase your quality incoming legal links is
through our free legal linking program. For full details, please click:
legal law firm linking program.
In many areas, the Internet is allowing for many more qualified legal
client prospects than any other advertising media.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited, an Internet legal
directory (CA, TX & Las Vegas) publisher and search engine placement
technology analyst. You can contact Bob via e-mail at seo711@gmail.com
or visit his San Diego legal directory at: http://www.sandiegolawyerforyou.com/special.htm
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