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Legal webpages'
tips on Search Engine Placement Improvement
By Bob Schwartz, CRS, GRI ©2007 Promotions
Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying
or mirroring is prohibited.
Good design, proper key word density, intuitive navigation, correct Meta
tags and informative content are all important to achieving top search
engine placement. Especially when it comes to law firm sites, they are
almost devoid of one critical search engine element . . .Quality
incoming links!
Google, the acknowledged leading search engine, isn't looking so much at
word density with its ranking algorithm, as at what other sites are
linking to your firm’s site. Google relies primarily on link popularity
for ranking pages. They assign a PageRank to each site they index with
10 being the highest. The vast majority of quality sites rank at least
four or above. Google isn't breaking away from words-on-the-page -- it
never started there.
Webmasters often link to pages that other people find are valuable
resources, logically these pages are ranked much higher than those pages
that are of low quality. Essentially all Webmasters these days are aware
of the benefits that quality incoming links have on building traffic.
The problem is that this change might make it even more difficult for
small and new sites to make it to the top and it favors big,
high-traffic mega sites. There is a software program that can greatly
help in you getting the links that you desire. It does all this
automatically. Click here to find out more.
To have high standings within the search engines, it takes time and
effort. Do not be fooled by the link swapping plans that are out there.
These services purpose that they can immediately boost your link
popularity by placing machine-generated link pages on your site. The
truth is, numbers aren't as important as context and relevancy. You can
place 1,000 non-themed links on your site but this can in most cases
lower a site's search engine placement. It is a much better idea to have
lesser links as long as they are similar in content and topics like
yours.
This is what Google says about these programs: “Avoid SEOs that talk
about the power of "free-for-all" links, link popularity schemes, or
submitting your site to thousands of search engines. These are typically
useless exercises that do not affect your ranking in the results of the
major search engines. At least, not in a way you would likely consider
to be positive”. Even though these programs may have been effective in
the past, you can see now that many search engines regard them as spam
and often ban sites that they find participating in these programs. I
strongly advise you no to get involved, no matter the desperation.
The top criteria in selecting a quality linking partner is to simply
determine if their site is ranking within the top three pages of search
engine returned results for a popular legal key word phrase. If your
practice is mainly within a certain geographic area, this should also be
considered. For example, lets assume your main practice area is auto
accident, and your firm is located in San Diego. A good key word phrase
to check on Google would be: San Diego auto accident lawyer or San Diego
accident lawyer. Those would be top on my list. Also, more generic
phrases like San Diego attorneys, San Diego law, etc. are okay. See who
is on page one (exclude the sponsored sites as they usually are only
temporary) and contact them via email to see if they would be interested
in a link exchange. Unless your site is ranking well for a similar key
word phrase, a top ranked site would most likely not be to enthused to
accommodate your request. However, it is certainly worth a try!
Alternatively, to start your linking campaign, I’d say consider any
other sites on Google ranking within the first five pages of results.
Also, valuable are any links from other legal related sites. Naturally,
start within your own geographic city area, expand to the regional area,
state and country.
Exclusively for the legal community, our top rated legal directories
have a free reciprocal award linking program with no obligation to join.
If your site qualifies, our top rankings will create a valuable link
back for your firm. Click here or send an email my way to learn more
about the program.
Your site will soon benefit from all that the Internet offers with an
appropriate linking program. Again, quality incoming links are the key
to improved rankings which in turn lead to increased business.
If your legal practice is located in California, Texas or Las Vegas,
you can expand your business even more by trying a free basic trial
listing in our legal directories! For more information, just CLICK
HERE.
Copyright 2003 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com
an Internet legal directory (CA, TX & Las Vegas ) publisher and search
engine placement technology analyst. You can contact Bob via e-mail at
bob@websitetrafficbuilders.com or visit his San Diego legal directory
at: www.sandiegolawyerforyou.com
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